Le CAC 40 sur le gril de Wikipedia

Les entreprises devraient surveiller leur référencement sur Wikipedia, dont les pages, parfois polémiques, sont très souvent dans les premiers résultats d'une recherche.

Les fiches Wikipedia bénéficient d’une visibilité incontournable sur le web. D’après l'étude menée par Systonic, le 9 novembre dernier, sur les moteurs de recherche Google.fr et Yahoo France, 72 % des pages Wikipedia du CAC 40 – comme http://fr.wikipedia.org/wiki/GDF Suez – sont présentes dans les cinq premiers résultats à partir d’une requête portant sur leur nom.

Référencement naturel des pages Wikipédia du CAC 40 - Référencement naturel des pages Wikipédia du CAC 40

Plus précisement, 36 % se trouvent parmi les trois premiers résultats et 25 % montent entre la sixième et la dixième place. Un classement ostensible encore plus flagrant sur Yahoo France, qui installe 11 entreprises du CAC 40 dans ses deux premiers résultats, tandis que Google.fr n’en positionne qu’à partir de la troisième place. Cela donne des situations insolites, où la page Wikipedia de Dexia se loge devant celle du site officiel de la compagnie, dexia.com.

Quelle importance ? Les grandes marques s’intéressent aux propos tenus à leur sujet sur le web. Vingt personnes ont monté un groupe contre une marque sur Facebook ? Certes, cela n’est jamais réjouissant pour l’entreprise… mais c’est beaucoup moins visible et nuisible qu’une page Wikipedia avec un contenu négatif prépondérant.  

Rappelons que n’importe qui peut participer à cette encyclopédie en ligne et gratuite. Les contributeurs doivent respecter des principes tels que « le savoir-vivre (critiquer de façon constructive), la non-utilisation de textes sous copyright, et surtout la neutralité de point de vue », ce qui est la règle la plus délicate à respecter.

Des contenus parfois défavorables à l'image de marque

Concrètement, cela donne parfois des sommaires avec des sujets défavorables voyants. Sur la page Wikipédia de la Société Générale, dès le premier chapitre, Histoire, l’affaire Kerviel et celle du Sentier ont une place de choix.

Total a le droit à une belle série « d’accusations et de procès » autour de son implantation en Birmanie, du naufrage de l'Erika et de la marée noire de 1999, de l’explosion d’AZF, de sa caisse noire, de sa condamnation pour violation de lalégislation environnement de sa filiale Cray Valley…

Les rubriques Controverses alimentent les pages Bouygues, celles de Veolia (« Gestion coûteuse et peu efficace de l’eau, catastrophe environnementale à Bruxelles ») ou L’Oréal (« Son fondateur, Eugène Schueller aurait été, selon certains auteurs, l'un des financiers de La Cagoule, une organisation d'extrême-droite française des années 1930 »). Un contenu que certaines entreprises aimeraient bien occulter.

Autre exemple, celui de France Télécom et de son sujet sur « le climat social », avec cette citation des derniers propos d’un employé décédé : « Je me suicide à cause de mon travail à France Télécom. C’est la seule cause. Urgence permanente, surcharge de travail, absence de formation, désorganisation totale de l’entreprise. Management par la terreur ! »

Quarante modifications en deux mois

Après une analyse du contenu, les éléments péjoratifs ne sont pas tous mis en évidence de la même manière selon les sociétés. Il est possible de consulter sur Wikipedia les modifications faites par les utilisateurs dans la rubrique Afficher l’historique. En deux mois, la page Crédit Agricole a été changée plus d’une quarantaine de fois, Renault 35, Peugeot 33…

Ces corrections sont régulièrement refoulées par les administrateurs avec des mentions comme « Polémique aberrante ou non fondé », « Avis personnel et subjectif ». Il est déjà arrivé qu’un trop grand nombre d'interventions et de corrections est amené les administrateurs à protéger des pages. Une initiative destinée à éviter les débordements comme celle autour du politique Yves Jego.

Les entreprises ont tout intérêt à surveiller assidument ce qui s’écrit sur leurs pages Wikipedia. Leur visibilité est trop importante pour les négliger.

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">Société

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">Référencement sur Google

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">Référencement sur Yahoo

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">Nombres de modifications sur Wikipédia
entre le 1/9/2010 et le 9/11/2010

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">Accor

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">Air liquide

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nowrap="nowrap" valign="bottom" width="159">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">0

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">Alcatel-Lucent

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">11

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">Alstom

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">2

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">Arcelor-Mittal

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">4

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">2

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">AXA

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">9

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">3

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">8

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">BNP Paribas

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">3

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">Bouygues

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">5

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">4

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">Cap Gemini

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">2

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">5

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">Carrefour

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">Crédit agricole

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">42

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">Danone

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">Dexia

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">4

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">1

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nowrap="nowrap" valign="bottom" width="159">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">7

style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 3.5pt; width: 110pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="147">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">EADS

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 78pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="104">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">4

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 77pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="103">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">4

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 119pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="159">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">11

style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 3.5pt; width: 110pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="147">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">EDF

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 78pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="104">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">6

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 77pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="103">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">5

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 119pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="159">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">12

style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 3.5pt; width: 110pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="147">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">Essilor International

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 78pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="104">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">5

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 77pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="103">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">3

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 119pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="159">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">5

style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 3.5pt; width: 110pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="147">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">France Télécom

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 78pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="104">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">7

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 77pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="103">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">5

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 119pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="159">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">30

style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 3.5pt; width: 110pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="147">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">GDF Suez

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 78pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="104">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">5

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 77pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="103">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">3

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 119pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="159">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">10

style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 3.5pt; width: 110pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="147">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">Lafarge SA

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 78pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="104">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">8

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 77pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="103">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">5

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 119pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="159">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">33

style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 3.5pt; width: 110pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="147">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">Lagardère SCA

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 78pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="104">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">5

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 77pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="103">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">4

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 119pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="159">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">6

style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 3.5pt; width: 110pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="147">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">L'Oréal

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 78pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="104">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">6

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 77pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="103">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">5

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 119pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="159">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">16

style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 3.5pt; width: 110pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="147">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">LVMH

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 78pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="104">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">3

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 77pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="103">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">5

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 119pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="159">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">25

style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 3.5pt; width: 110pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="147">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">Michelin

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 78pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="104">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">8

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 77pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="103">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">3

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 119pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="159">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">29

style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 3.5pt; width: 110pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="147">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">Pernod-Ricard

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 78pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="104">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">3

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 77pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="103">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">2

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 119pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="159">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">2

style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 3.5pt; width: 110pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="147">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">Peugeot

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 78pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="104">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">8

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 77pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="103">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">3

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 119pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="159">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">33

style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 3.5pt; width: 110pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="147">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">PPR

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 78pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="104">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">3

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 77pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="103">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">2

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 119pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="159">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">8

style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 3.5pt; width: 110pt; font-family: Calibri; height: 15px;"
nowrap="nowrap" valign="bottom" width="147">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">Renault

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 78pt; font-family: Calibri; height: 15px;"
nowrap="nowrap" valign="bottom" width="104">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">8

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 77pt; font-family: Calibri; height: 15px;"
nowrap="nowrap" valign="bottom" width="103">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">2

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 119pt; font-family: Calibri; height: 15px;"
nowrap="nowrap" valign="bottom" width="159">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">35

style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 3.5pt; width: 110pt; font-family: Calibri; height: 15px;"
nowrap="nowrap" valign="bottom" width="147">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">Saint-Gobain

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 78pt; font-family: Calibri; height: 15px;"
nowrap="nowrap" valign="bottom" width="104">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">7

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 77pt; font-family: Calibri; height: 15px;"
nowrap="nowrap" valign="bottom" width="103">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">2

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 119pt; font-family: Calibri; height: 15px;"
nowrap="nowrap" valign="bottom" width="159">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">8

style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 3.5pt; width: 110pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="147">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">Sanofi-Aventis

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 78pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="104">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">5

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 77pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="103">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">3

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 119pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="159">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">5

style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 3.5pt; width: 110pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="147">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">Schneider Electric

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 78pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="104">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">5

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 77pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="103">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">4

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 119pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="159">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">3

style="border-style: none solid solid; border-color: -moz-use-text-color windowtext windowtext; border-width: medium 1pt 1pt; padding: 0cm 3.5pt; width: 110pt; height: 15pt; font-family: Calibri;"
nowrap="nowrap" valign="bottom" width="147">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">Société générale

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">5

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nowrap="nowrap" valign="bottom" width="103">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">9

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nowrap="nowrap" valign="bottom" width="159">

style="text-align: center; line-height: normal;" align="center"> style="color: black;">26

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">STMicroelectronics

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style="text-align: center; line-height: normal;" align="center"> style="color: black;">3

style="border-style: none solid solid none; border-color: -moz-use-text-color windowtext windowtext -moz-use-text-color; border-width: medium 1pt 1pt medium; padding: 0cm 3.5pt; width: 77pt; height: 15pt;

Jean-François Poussard

Depuis 2004, Jean-François Poussard est un spécialiste du marché des noms de domaine. Il en maîtrise l'ensemble des enjeux transversaux : juridique, marketing, communication, référencement, technique et administratif. Il conseille les plus grandes sociétés françaises et européennes dans leur stratégie mondiale de nommage.

Au printemps 2010, il rejoint l'agence internet Systonic pour y diriger le nouveau département sur les noms de domaine, baptisé Prodomaines.

Il promeut également la plate-forme Keep Alert de Systonic, qui surveille les noms de domaine, les réseaux sociaux, les régies publicitaires (Google Adwords), le plagiat de contenu... afin d'aider les marques contre des agissements frauduleux (cybersquatting, détournement de trafic et de notoriété...).

Jean-François Poussard (Systonic)

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